"The subsidy this year is really great. With the subsidies from the merchants and the bank, I got a washing machine that originally cost around 5,000 yuan for just over 3,000 yuan. It's so cost-effective." Citizen Xiao Xu said in surprise during an interview.

Since January 1st, Dalian has officially launched the activities of trading in old home appliances for new ones and providing subsidies for purchasing digital and smart products. Shopping malls in Zhongshan District have actively responded, offering diverse national subsidy consumption experiences to stimulate consumers' purchasing enthusiasm.

At JD Mall on Tianjin Street, the information about this national subsidy discount is prominently hung and posted in brand stores. Consumers who purchase 6 categories of home appliances such as refrigerators and washing machines that meet the first-level energy or water efficiency standards, as well as 4 categories of digital and smart products such as mobile phones with a single-piece selling price not exceeding 6,000 yuan, can enjoy a maximum subsidy of 15%. The subsidy for each home appliance does not exceed 1,500 yuan, and the subsidy for each digital and smart product does not exceed 500 yuan. A relevant person in charge of Dalian JD Mall said that combined with the subsidies from JD and the bank, the policy can save customers up to 50% on a single item.

After the launch of the national subsidy activity, shopping malls and stores in Zhongshan District quickly prepared to participate. Through new product launches, combined discounts and other forms, they let consumers enjoy a more money-saving shopping experience. In the home appliance area of Dalian Mall in Qingniwaqiao, many consumers are making purchases. An original price of a Blu-ray series refrigerator was 12,999 yuan. After the superposition of the national subsidy and the mall subsidy, the final price is only 8,999 yuan, with a total savings of 4,000 yuan. "Compared with the same period last year, sales have increased by more than 30%. The sales of freezers have increased, and large-capacity refrigerators are also more popular due to the national subsidy." Song Meiyan, a salesperson of Haier refrigerators at Dalian Mall, introduced.

A relevant person in charge of Dalian Mall said that at the beginning of this year, the sales of refrigerators, washing machines and TVs have been good. The national subsidy is 15%, the activity subsidy is up to 20%, and the brand activity offers another 15%-20%. When combined, the discount can be as high as 50%, enabling consumers to save more money when buying home appliances.