The 2025 Liaoning Summer Consumption Season and Dashang Group Dalian Beer Carnival were officially announced yesterday that it will bloom in the beautiful Dalian Xinghai Square from July 18th to August 3rd. With the theme of "Happy Mountains and Seas and Cheers to Dalian", this year's beer carnival is exclusively sponsored by Dashang Group, and upgraded in all directions to create a national carnival feast integrating wine, food, neighborhoods, performing arts and urban customs.

Co-creation by the whole people shows the enthusiasm of the city. The theme and mascot of this beer carnival are selected from the contributions of the whole city, bearing a strong urban feeling. The solicitation attracted many citizens to participate enthusiastically, and finally "Gathering in Mountains and Seas and Cheers to Dalian" stood out. The theme echoes Dalian's unique geographical features with "mountains and seas", conveys the open and inclusive urban character with "gathering and cheers", and vividly interprets the concept of sharing a happy festive atmosphere for all.

The mascot "Jiajia" was officially appointed as the image spokesperson of the 2025 Dalian Beer Carnival after voting. In terms of design, seals, the representative of Dalian marine culture, are used as the prototype. The action of "Jiajia" holding beer directly links to the theme of beer carnival, and its brave, lively, dreamy and challenging character condenses the enterprising spirit of the city. The lively and naive image is vividly in front of us, and it has become the cutest cultural symbol bearing the enthusiasm of Bincheng.

Wine and merchants gather to present a feast of taste buds. This year's beer carnival specially introduced a lineup of top wine merchants, bringing nearly a hundred specialty beers, ranging from super popular wines to fresh beers. With the central fountain as the center of the circle, the wave of joy surges and spreads all around. Different styles of beer awnings and beer gardens create a beautiful "hi beer" landscape for Xinghai Square. The carnival brings together global flavor cuisine and wonderful theme performing arts, which is an unprecedented grand occasion, and makes the taste buds enjoy themselves.

Exclusive courtesy, wonderful and continuous increase. During the beer carnival, the organizers will vigorously link industry resources, release massive dividends for the benefit of the people, and will launch welfare matrices such as China Unionpay Quick Pass payment preferential subsidies, Gaode and Didi exclusive destination coupon packages, and HIVE BOX lockers to help you play easily, so as to enjoy the midsummer consumption season and inject strong kinetic energy into releasing consumption potential. Raise your glass and enjoy being "summer". Let's write the most unforgettable summer memories of Bincheng in 2025 together.