On March 29, the launching ceremony of the 2025 Dalian Shopping Festival and the press conference of Dashang Electric Appliances' Smart Spring Home Renewal Activity officially opened in Qingniwa Commercial Street, Dalian. This event was sponsored by Dalian Municipal Bureau of Commerce and undertaken by Dashang Group.

Since it was first held in 2018, "Dalian Shopping Festival" has been successfully held for seven times, and its brand image has been deeply rooted in the hearts of the people. It has become the only city-wide platform for consumption promotion activities in our city at present, comprehensively enhancing the image and influence of Dalian. In this year's shopping festival, the Municipal Bureau of Commerce will, in conjunction with government departments such as cultural tourism, sports and civil affairs, district governments, competent commerce departments, and business associations, carry out more than 1,200 consumption-promoting activities covering automobiles, home appliances, home appliances, digital, mobile phones and other commodity categories, as well as tourist attractions, sports events, exhibitions and performing arts, old-age care and other industries, vigorously boost consumption and strive to achieve new breakthroughs in expanding domestic demand in an all-round way.

At the launching ceremony, the spring tide surged and accelerated to "new". Dalian's 2025 key activities to promote consumption were released on the spot, and the national consumption feast was surging. During the shopping festival, Dashang Group will actively link up with partners to hold a series of activities such as trade-in of home appliances and sports storms to promote consumption and benefit people's livelihood.