The fifth Forum on Tourism Integration and Innovation and List of “Most Beautiful China 2017” sponsored by Xinhua News was held in Hainan from September 15 to 17. During the ceremony, Dalian International Cherry Festival applied by Jinpu New Area was honorably listed on “China’s most influential festivals 2017”. The activity aims to innovate on the new pattern of tourism, integrate new tourism business formats, enhance tourism quality, and further promote docking among capital, operators and service and resource providers. The election results came out after two-month online publicity, online voting, public opinion monitoring and expert judgement. Dalian International Cherry Festival enjoys the same popularity as Luoyang Peony Festival and Dalian Sophora Flower Appreciation Festival.
Jinpu New Area is home to China big cherry with a hundred years’ history of cherry. Jinzhou big cherry was recognized as geographical indication mark in 2007. Dalian International Cherry Festival as Dalian’s brand activity has become an integration carrier of modern agriculture and tourism, an important platform for mutual communication among domestic and foreign businessmen and overseas friends and a business card for romantic Dalian and Charming Jinpu after being organized for 11 successive years.