On August 7, the 2017 selection of World Cheongsam Cultural Ambassador (Dalian Division) was launched at the Grand Theater of Development Zone.
The event is jointly sponsored by Cheongsam Union League, China International Public Relations Association and China Art Photography Society, which has been successfully held for two sessions. Sub divisions are set in Beijing, Chongqing and Haikou. The event is held in Northeast China for the first time. Up to now, more than twenty thousand professional Cheongsam artists and Cheongsam enthusiasts have taken part in the competition and more than 1000 people have won their awards, some of whom are active in domestic and world stage.
The theme of the event was to carry forward the traditional cultural and reflect the charm of the time. From early August to mid October, the event, managed at different levels and with extensive participation, consists of the preliminaries, semi-finals and finals. Top three individuals and teams will be selected as representatives to participate in the national competition. Excellent participants will be recommended for relevant business and public welfare activities.
During the event, the sponsors, together with such industries as tourism, clothing, jewelry, cosmetics, will organize charitable and cultural promotion activities in order to establish brand image and special industries.