On June 24, the 5-kilometer golden coast is ignited with passion due to the opening of the 2017 Dalian International Beach Culture Festival and China Equestrian Tour. During the two-month beach festival, 12 wonderful activities ignited the beach with passion. In addition to the carnival of water, a regular activity in summer, beach in the western part will be built into the biggest sand sculpture paradise, which will provide more sand-playing spaces for citizens. Such interesting activities as beach volleyball and family carnival provide better chances for beach appreciating. A variety of new activities meet tourists’ demand for food, housing and transportation.