Poverty Alleviation through Consumption Becomes a Major Feature of Dalian International E-commerce Festival

At the Dalian International E-commerce Festival, which opened on June 25, the leaders in charge of the municipal government came to the newly launched Jingdong "China Specialty Dalian Poverty Alleviation Museum" studio to introduce the special products of Dalian and Liupanshui City in Guizhou Province together with the anchor and enterprise guests to help the live sales. This Dalian International E-commerce Festival will rely on the Dalian Shopping Festival platform to carry out a series of e-commerce brand theme activities. Promoting consumption and helping the poor through e-commerce has become a major feature and highlight of this activity.


Jingdong, Suning, Tencent, V5 and other well-known e-commerce platforms, which broadcast the goods live at the opening ceremony, have launched and sold more than 20 special poverty alleviation products such as Ciliwang wild fresh Rosa roxburghii juice, original Rosa roxburghii cake, Panxian ham, Panxian fine dried noodles, Shuicheng red kiwifruit juice, Shuicheng tea, red rice, Baimadong mineral water, Liangdu kiwifruit "Mini Hong" series, etc. At the same time, a number of distributors from Liupanshui and Dalian outside the launch ceremony of the e-commerce festival also carried out live delivery activities. Dealers made a unified arrangement for the e-commerce festival in the live broadcast room, and sold "explosive" Liupanshui poverty alleviation products such as freezing point Rosa roxburghii bubble water, initial 100% juice puree, self-heating Shuicheng mutton powder, self-heating Huaxi beef powder, buckwheat Shaqima, etc. through live broadcast display. At that time, consumer poverty alleviation products became the "hot goods" of Dalian E-commerce Festival.


Since the beginning of this year, according to the overall arrangement of the CPC Central Committee and the State Council and the work requirements of the Poverty Alleviation Office of the State Council, the Economic Cooperation Office of the Municipal Government has studied and formulated the "2020 Dalian Consumption Poverty Alleviation Work Plan" in combination with the actual work in our city, which has put forward clear requirements for actively carrying out e-commerce poverty alleviation activities and effectively broadening the channels of consumption poverty alleviation. On May 29, the deputy mayor in charge of the municipal government and the main leaders of the Municipal Bureau of Commerce walked into Dalian Gome Studio to participate in the live broadcast of the theme of "Dalian Shopping Festival Poverty Alleviation and Agriculture Assistance". Together with the TV anchor, they promoted Liupanshui's high-quality poverty alleviation products to consumers across the country. Recently, our city has opened Jingdong Mall's "Dalian Poverty Alleviation Museum, a special product of China", which will focus on selling poverty alleviation products from Liupanshui City, Guizhou Province and other regions where our city undertakes twinning tasks, and will cover nationwide poverty alleviation products recognized by the Poverty Alleviation Office of the State Council. Our city will also actively cooperate with a number of high-quality e-commerce platforms to promote the sales and brand promotion of poverty alleviation products, expand the influence of our city's consumption on poverty alleviation, and drive the consumption of poverty alleviation products.