DALIAN CHINA  DALIAN CHINA
Guiding Opinions of the Office of Dalian Municipal People's Government on Speeding up the Construction of Comprehensive Commercial Circles and Charact
2019-09-25

People's governments of various districts, cities and counties, administrative committees of pilot districts, relevant departments of the municipal government and relevant units: 

 

In order to implement the strategic plan of the 19th National Congress of the Communist Party of China (CPC) and the spirit of the Opinions of the CPC Central Committee and the State Council on Improving the Consumption Promotion System and Mechanism to Further Stimulate the Consumption Potential of Residents (Zhongfa (2018) No. 32) and the Opinions of the General Office of the Liaoning Provincial People's Government on Promoting the High-quality Development of Commerce and Trade Circulation (Liaozheng Ban (2019) No. 13), We will speed up the planning and construction of Dalian's comprehensive commercial district and characteristic commercial street (pedestrian street), We will give full play to the important role of comprehensive commercial circles and characteristic commercial streets (pedestrian streets) in promoting consumption upgrading, opening wider to the outside world, and meeting the growing needs of the people for a better life, so as to promote the sound and rapid development of commerce and trade in the whole city. With the consent of the municipal government, we hereby propose the following guiding opinions:

 

I. Guiding ideology

We will thoroughly implement the spirit of the 19th National Congress of the CPC, Guided by Xi Jinping's thought of socialism with Chinese characteristics in the new era, We will adhere to the principle of "government-led and market-driven", aiming at the prosperity of Dalian's commercial economy, taking the building of comprehensive commercial circles and characteristic commercial streets (pedestrian streets) as carriers, high starting point planning, high-standard transformation, high-level operation, scientific management, high-quality service, new construction and upgrading, activation of local consumption and attracting foreign consumption, creating a number of comprehensive commercial circles and characteristic commercial streets (pedestrian streets) to inherit urban culture, highlight urban characteristics and improve urban quality, forming a development pattern of thriving streets by circles and taking circles by streets.

 

II. Fundamental principles

1. Rational planning and scientific positioning. According to the working idea of "optimizing stock, paying close attention to increment, demonstrating and creating", the layout orientation, individual characteristics, business scale and development goal of the comprehensive commercial circle and characteristic commercial street (pedestrian street) should be clearly defined according to local conditions, and it should be continuously promoted by region and category, so as to innovate ideas and plan ahead of others.

 

2. Excavate the connotation and strengthen the characteristics. Fully excavate the historical and cultural connotation of the comprehensive commercial circle and characteristic commercial street (pedestrian street), and protect the traditional commercial buildings; Give full play to the advantages of agglomeration of elements, perfection of functions, radiation-driven, and accurate positioning, distinctive features and convenient consumption of characteristic commercial streets (pedestrian streets); Pay attention to the shaping of the uniqueness and difference of the comprehensive commercial circle and characteristic commercial street (pedestrian street).

 

3. Government-led, market-driven. Establish a "three-level linkage" mechanism among the municipal, district and administrative agencies. The municipal level shall be responsible for the coordination mechanism, policy support, supervision and assessment, and the coordination and promotion of national and provincial pilot projects, and guide the construction of comprehensive commercial circles and characteristic commercial streets (pedestrian streets) in cities and counties (pilot areas) of each district; The governments of each district, city and county (leading district management committee) shall be responsible for setting up coordination and management organizations, proposing demands for transformation and upgrading, and implementing the task of upgrading comprehensive commercial circles and characteristic commercial streets (pedestrian streets); Pedestrian street (commercial street) management agencies to implement the specific project construction and upgrading, as well as the establishment of daily management and block operation mechanism.

 

4. People-oriented, innovative development. The construction of comprehensive commercial area and characteristic commercial street (pedestrian street) should start from "people-oriented, meet the needs of the people", blend in with modern management methods and concepts, innovate and develop new business forms and new modes, promote the upgrading of commercial area and commercial street, promote the integration of online and offline development, and create a comfortable, convenient, safe and honest consumption environment for consumers.

 

III. Development objectives

From 2019 onwards, we will strive to build 1-2 city-level business circles, 2 or more district-level business circles in each administrative region and 1 or more business circles in each functional region; the city to built 1-2 national high-grade pedestrian streets, 3-4 provincial high-grade pedestrian streets and over 30 municipal characteristic commercial streets (pedestrian streets) in 3-5 years, gradually forming a reasonable layout, accurate positioning, distinctive features, complementary functions and convenient consumption of urban commercial circles and commercial streets in the city.

 

IV.Main tasks

1.To carry out investigation and study on the situation and formulate a work plan. The district and city governments (leading district administrative committees) should organize strength, carry out investigation and study on the location, scope and development status of the comprehensive commercial circle and characteristic commercial street (pedestrian street). On the basis of full investigation and research, the work plan for demonstration and creation of comprehensive commercial circles and characteristic commercial streets (pedestrian streets) in the jurisdiction area is formulated, and the overall requirements, work priorities and safeguard measures are clearly defined, so as to ensure the orderly progress of the construction of comprehensive commercial circles and characteristic commercial streets (pedestrian streets).

 

2. Scientific planning, orientation and classified guidance. Relying on the medium-and long-term development plan of the city, the layout of commercial circles and commercial streets should be planned rationally, the high-grade planning and design should be achieved from the integration of spatial functions and business forms, the functions of traditional commercial circles and new commercial circles should be scientifically positioned, and a new urban commercial circle should be built. According to the "one street, one characteristic" and "one street, one model", the scientific orientation and detailed planning are made for the spatial layout, management characteristics, ecological landscape, supporting facilities, standardized management and high-quality service of the characteristic commercial street (pedestrian street), the development goals and construction plans are established, and the transformation and upgrading work is implemented step by step. 

 

3.  Adjust the layout of functions and highlight the features. For the traditional business circle, it is necessary to adjust the structure, improve the function, upgrade the grade, optimize the form, highlight the characteristics and form the difference. For the emerging business circle, we should improve the planning level, develop new models, create regional characteristics, expand regional markets, form new regional landmarks, and prevent low-level repeated construction. For the comprehensive commercial street (pedestrian street), we should pay attention to the integration of the scale, management, culture, features, functions and other elements, and give full play to the functions of shopping, entertainment, tourism, business, culture, leisure and other functions as one of the commercial street agglomeration; For the professional commercial street (pedestrian street), we should emphasize the characteristic, franchise and scale; For the new commercial street (pedestrian street), we should pay attention to the clear market positioning and personalized design, emphasize the reasonable format structure and complementary service functions, realize the dislocation development and cluster characteristic brands.

 

4. Improving comprehensive functions and supporting facilities. We will speed up the construction of comprehensive commercial circles and characteristic commercial streets (pedestrian streets) with infrastructure such as transportation, water supply and drainage, heat, gas, electricity, telecommunications, greening and intelligence, so as to realize the interconnection and mutual communication of public resources and the sharing of facilities.

 

Rich comprehensive commercial area and characteristic commercial street (pedestrian street) building elevation, storefront, shop signs, sculpture sketches, leisure facilities, lighting and other landscape design. During the reconstruction of the facade and the construction of supporting facilities, scientific planning and reasonable setting shall be made according to the relevant laws and regulations of urban management, and detailed and feasible implementation plans shall be formulated to maintain the clean and orderly appearance and environmental sanitation of the city and coordinate with the style and appearance of commercial buildings and cultural elements.

 

Strengthen the leisure and recreational functions of the comprehensive commercial area and characteristic commercial street (pedestrian street), open up open lawn and recreational place in the center of the street, set up obvious guide sign system, equipped with various humanized, convenient and informationized public service facilities such as characteristic street-side seats, telephone booths, vending machines and facilities for the disabled, and embody humanistic concern.

 

Strengthen the traffic convenience function of the comprehensive commercial circle and characteristic commercial street (pedestrian street) and its surrounding areas, and formulate the traffic organization and implementation plan. Fully consider the surrounding parking needs, select the appropriate location to build a large parking lot, and supporting the construction of three-dimensional crossing facilities to avoid traffic congestion after the pedestrian street opened. Add parking and transfer points to facilitate the flow of people and vehicles in and out of the pedestrian street to solve the problem of mixed traffic and create a comfortable and convenient consumption environment.

 

5. Pay attention to inheritance and protection, and create a cultural atmosphere. Mining the profound cultural heritage of Dalian, adhere to the combination of inheritance and development, protection and utilization, giving the commercial district of the cultural connotation of sustainable development. In the process of transformation and upgrading of the comprehensive commercial circle and characteristic commercial street (pedestrian street), attention should be paid to the protection of historical buildings embodying the traditional features of Dalian, and more attention should be paid to the protection and inheritance of "old brands", and street sculptures with Dalian urban culture and regional characteristics and sketches with practical functions should be set up. Encourage comprehensive commercial circles and characteristic commercial streets (pedestrian streets) and businesses to hold various thematic cultural activities with Dalian folk customs and traditions and the integration of business and tourism culture and entertainment during holidays and large-scale events in the city, so as to form a strong cultural atmosphere and improve the cultural taste of commercial streets in commercial circles. The cooperation between travel agencies and commercial streets in the commercial circle is encouraged to establish an interactive commercial operation mechanism of business and tourism. The brand creation and demeanor display activities carried out in commercial streets in the commercial circle can be included in the tourism promotion and external publicity and promotion plan of our city.

 

V. Safeguards

1. Strengthen leadership and improve the working mechanism. The municipal government shall establish a leading group for the construction of Dalian comprehensive commercial circle and characteristic commercial street (pedestrian street) (hereinafter referred to as the leading group, the members of which are attached hereto) headed by the deputy mayor in charge, and the office of the leading group shall be set up in the Municipal Bureau of Commerce. The governments of each district, city and county (leading district management committee) shall set up corresponding leading bodies, establish cross-departmental coordination mechanism led by the leaders of the district government, and set up special management bodies of the district and street, so as to form a working situation in which the governments at all levels take the lead in overall planning, relevant departments work together to promote, the special bodies are specifically responsible, and all social parties actively participate in the work.

 

2.  Implement responsibility and target assessment. We will bring the construction of comprehensive commercial circles and characteristic commercial streets (pedestrian streets) into the city's economic evaluation system. The Office of the Leading Group shall be responsible for formulating relevant supporting policies jointly with the Municipal Bureau of Finance and the Municipal Development and Reform Commission. Establish and improve work promotion mechanism, be responsible for coordination and guidance of major issues, take the lead in carrying out pilot evaluation of characteristic commercial streets (pedestrian streets), do a good job of work dynamics and information feedback, and plan, propagate and display the style of commercial streets in the commercial circle as a whole. The municipal and county governments of each district (leading district management committee) shall establish special agencies to interface with the offices of the leading groups, and shall be fully responsible for the construction and striving for the creation of comprehensive commercial circles and characteristic commercial streets (pedestrian streets) within their respective jurisdictions.

 

3. Actively explore and strengthen block management. Each district, city and county (pilot district) should open up ideas, learn from the advanced management concepts, management methods and marketing strategies of other cities' comprehensive commercial circles and characteristic commercial streets (pedestrian streets), and explore new management modes in combination with local reality. Establish characteristic commercial street (pedestrian street) management committee or district self-government management organization, clarify management functions, funds and the responsibilities of all relevant departments. We should guide the chambers of commerce of characteristic commercial streets (pedestrian streets), give full play to the role of non-governmental organizations, adhere to the combination of self-management and administrative management, and promote the continuous improvement of the standardized management level of characteristic commercial streets (pedestrian streets).

 

4. Policy support to speed up work progress. Relevant functional departments and financial institutions at the two levels in urban areas should vigorously support the construction of comprehensive commercial circles and characteristic commercial streets (pedestrian streets), and give preferential support in the areas of finance, land, taxation and credit. Expand the way of raising funds for the construction of characteristic commercial street (pedestrian street), and attract all kinds of capital to participate through market-oriented operation. Through direct financing to the capital market, the integration of social and commercial resources, multi-channel financing for construction funds, and strive for financial support from all quarters.

 

5. Expand publicity and promote the results of the activities. We will organize various news media, increase publicity on the construction and development of comprehensive commercial circles and characteristic commercial streets (pedestrian streets), and attract the attention and participation of the general public. In combination with festivals and large-scale conferences and exhibitions, commercial circles and commercial streets will display and publicize their elegant demeanor. Through the overall packaging publicity, highlighting the characteristics and highlights of commercial streets in various commercial circles, building the overall brand image, improve the visibility and reputation of comprehensive commercial circles and characteristic commercial streets (pedestrian streets).