From September 12 to 13, the Third Transmission Strategy Seminar on Chinese Agricultural Brands, co-sponsored by CCTV-7 Agricultural Program and Xinhua News Agriculture Channel and supported by Dalian Rural Economic Committee, was held at Dalian International Financial Center. Zhao Zekun, head of Chinese Agriculture Film and Television Center, Zhang Yuelin, general manager of Beijing Xinfadi Wholesale Market of Agricultural Products, attended the seminar and Bi Zehe, deputy director of Dalian Municipal Agricultural Committee delivered a speech at the seminar.
The first two seminars held in Beijing were both influential. This seminar, held in Dalian provided an exchange platform for brand transmission of agricultural enterprises and attracted over 20 leading enterprises in Dalian. At the seminar with the theme of “strong agriculture and rising brands”, Leng Song, secretary general of World Media Research Center of Chinese Academy of Social Sciences and Chen Yilun, chief strategy officer of Trout (China) conducted in-depth discussion on opportunities and challenges of the agricultural brand strategy and transmission in the big data era against the background of supply-side structure reform.
Leaders of other famous companies also shared their lessons and experiences in brand building and transmission. At the seminar, nearly 100 enterprises from across China communicated with one another on currently problems as well as future planning and sought for cooperation opportunities. On September 13, representatives visited Lushun Xiaonan Village and Fukangda Group for investigation on the integration of secondary and tertiary industries in Dalian.